Here are 8 points to consider when you’re forming the ideas for your new bar or club refurbishment:
1). Conduct research
Market research can take the guesswork out of a lot of your decision-making. Speak to your target clientele and learn about what they do and don’t like. Also visit your competitor’s establishments to see if you can spot any missing elements which you could include in your bar or club to make it stand out.
2). Set a theme to attract the clientele you want
Figure out the exact demographic of your target clientele and then piece together an overall design theme which would be the most appealing for them. The design team of a good design and build company should be able to assist you with this.
3). Take advantage of the refurbishment to springboard your bar or club
A brand new bar or club refurbishment can be the talk of the town, especially if it’s in a prominent place. Many people will be curious to see what changes have been made, so take advantage of this initial burst of attention by creating a launch party or a marketing campaign focused around the renovation.
4). Pay close attention to lighting
Lighting plays a pivotal role in the ambience and atmosphere of a bar or club. It also plays a big role in setting the perceived quality of an establishment. Remember that certain lighting may look aesthetically nice, but it may not be preferable for your target clientele, so research can again be helpful in this case.
5). Visualise ‘pinch points’ in the layout
If you’re changing the layout of your bar or club, try and visualise the flow of people through your property and eliminate any ‘pinch points’ where people are likely to congregate. For example, including a bar next to a main thoroughfare could create congestion when there is a queue to be served.
6). Don’t underestimate the importance of exterior design
Exterior design may be just as important as interior design when it comes to those vital sales. It tells passersby on the outside what your bar will be like on the inside, and if you’re in a competitive place with many other bars and clubs, it can be an essential part of luring as many people into your establishment as possible.
7). Think outside of the box
A bespoke, highly elaborate fixture or piece of design in your establishment can be a strong talking point and really make your establishment stand out ahead of the rest. Any good design and build company should be able to explore some ideas with you if you’re looking for something different which provides a powerful impact.
8). Consider the impact of full or partial closures
Big refurbishments may require full closures, so be sure to calculate the financial impact of this to maintain a strong cash flow during the build process. However, in some circumstances, only a partial closure may be necessary, where a certain section can remain open whilst the other area is renovated during closed times. See if this is an option you can explore.